Hillaria

Hillaria is a brand created to engage millennial women.

Hillaria reached out to our boutique for a collection of graphics as part of her new personal brand. We designed a colorful, bold, and deconstructed brand but still holds a sense of royalty. We created the brand to appeal to a young, prosperous crowd that appreciates simplicity. A key component behind the new brand is that each woman is a queen. The crown mark represents that each woman has her own crown, just as much as she has her own mind at thehillaria.com.

This project also featured a different design concept for the book titled “Conversations With A Beautiful Mind.” The idea behind this design was to depict a beautiful mind as something delicate and evolving. We used flowers to signify that meaning.